f2m Book Collection

MARKETS
Spotlight on Europe, France, Germany, Greece

The newest book in our series of market analyses puts the spotlight on the entire continent’s dynamics, taking the pulse of how people relate with bakery and where it all fits in the evolving values shaping their identity. It also outlines strategies and reliable clues for the future, for bakeries operating in Europe and in three of its markets, in particular: France, Germany and Greece. Tradition meets innovation to build valuable consumer loyalty – with various interpretations across the markets and product segments.

Get a first look here – read the content and the editorial